Celebrating 25 years of Dr. Dennis Gross Skincare with a pop-up in NYC. The focus on this event was to follow the journey of DDG products over the years.

Elements such as the Yellow Cab, where the idea for DDG Skincare was formed, served as a photo moment for guests to interact with. We built out a pharmacy where guests could get matched with a DDG product from an expert dermatologist. The original DDG derma peel was showcased as part of a time capsule moment which emphasized the evolution of this timeless brand.